Cereal Packaging:life Redesign by Pepsico Design & Innovation

Pepsico Design & Innovation Shows The Life Redesign Cereal Packaging

PepsiCo Design & Innovation, the thinktank behind the highlighted design Award Winning Life Redesign Cereal Packaging says, The Life redesign challenge was to retell the brand story to reflect what people love about Life and deepen the brand's emotional connection. Life’s new look now embraces the core of the brand values in a way that attracts families shopping the cereal aisle. The front panel reflects the perspective of a child who has drawn a sun around their breakfast bowl, crafting a story rooted from imagination. The drawing represents how Life greets the morning sun and happiness. This carries through to the back panel where fun games are introduced for families to enjoy as a kick start to a brighter day..

Cereal Packaging:life Redesign by Pepsico Design & Innovation Images:

VIA: http://competition.adesignaward.com/design.php?ID=83116

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