Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging

Limited Edition and Custom Design Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging by PepsiCo Design and Innovation To celebrate the 2022 Autumn/Winter theme of Future Builders, whose creations were live-streamed to fashion fans and industry leaders across the globe, PepsiCo Design and Innovation designed a dynamic, visually arresting Pepsi Black that can be elevated with abstract swaths of bold color in two different color tones. They fractured the experimental illustration and then reassembled the broken pieces of color to symbolize the transformative impact of technology on communication, fashion, retail, and innovation.