Website and Web Design Paul&Shark Responsive Webdesign by Luan Gjokaj The information architecture and how information is organized played a huge role in the design process. Considering all the exciting new technology that boomed in the last years. What was really exciting was the proximity marketing using the bluetooth technology. This technology enables a whole new level for the customer experience and tailored suggestion for each individual customer. The website, app and the experience when walking inside a store connected all together. A design ready for the internet of things.